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15 March 2013

Next Time Your In Nordstrom Or Home Dep

by Code Monkey

Plattner{.author-photo}Adam Plattner{.author} - 2013-03-15 12:08:10-0400[

Next time your in Nordstrom or Home Depot, think about what your cell phone is telling about your spending habits.\ \

Originally shared by Linda Lawrey{.reshare-attribution}Euclid, a new startup company that calls itself the “Google Analytics for the physical world,” tracks the number of consumers that walk past a store, enter a store, or move between floors. The company takes great pains on its website to explain that it only collects device information and that all the data it collects is aggregated and anonymous. But unless a consumer knows to go to the company’s site, they wouldn’t know there is an easy opt-out in the site’ privacy section, where consumers can enter in the WiFi address of their devices.\ \ via Google Reader{.link-embed}

There Is a Good Chance You Are Being Tracked While You Shop

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